How to Check Website Traffic Squarespace: A Complete Guide

If you're wondering how to check website traffic Squarespace, you're not alone. Whether you're running a service-based business, an online store, or a personal brand, understanding your site’s traffic is essential for growth. Squarespace offers built-in analytics that make it easy to monitor visits, pageviews, and traffic sources—no plugins required.

Step-by-Step: How to Check Website Traffic Squarespace

1. Open the Squarespace Analytics Panel

To begin, log into your Squarespace account and select the site you want to analyze.

• Click Analytics from the left-hand menu

• This opens the dashboard where you can check website traffic Squarespace metrics like visits, pageviews, and unique visitors

2. Review the Traffic Overview

Once inside the Analytics panel:

• Click Traffic

• Choose a date range (7 days, 30 days, or custom)

• Review metrics:

  • Visits: Total sessions

  • Pageviews: Total pages viewed

  • Unique Visitors: Estimated number of individual users

This is the core of how to check website traffic Squarespace and understand your audience size.

3. Explore Traffic Sources

Click Traffic Sources to see how visitors found your site:

• Search: Organic traffic from Google and other engines

• Social: Clicks from platforms like Instagram or LinkedIn

• Referral: Traffic from other websites

• Direct: Visitors who typed your URL directly

Use this data to double down on high-performing channels and improve weaker ones.

4. Analyze Site Content Performance

Click Site Content to see which pages get the most views.

• Look at time on page and exit rate to measure engagement

• Identify top-performing pages and those that need improvement

Example: If your “Contact” page has high views but low conversions, consider revising your form or CTA.

5. Check Search Keywords

Squarespace shows which keywords people use to find your site.

• Click Search Keywords

• Use this insight to refine your SEO strategy

• Focus on keywords that align with your services or products

This step is crucial in mastering how to check website traffic Squarespace and optimize for search intent.

6. Connect Google Analytics for Deeper Insights

For more advanced tracking:

• Go to Settings → Advanced → External Services

• Paste your Google Analytics tracking ID

• Use GA to track bounce rate, user flow, and conversion goals

7. Monitor Trends and Take Action

Set a weekly or monthly schedule to review your analytics.

• Track changes after publishing new content or running campaigns

• Use insights to adjust your SEO, design, and content strategy

• Combine Squarespace data with Google Analytics for a full picture

Conclusion

Knowing how to check website traffic Squarespace gives you the power to make smarter decisions, improve user experience, and grow your business. Use the built-in analytics tools to monitor performance, and integrate Google Analytics for deeper insights. The more you understand your traffic, the better you can convert it.

If your traffic is flat or you’re not sure what’s working, book a call with me to get a personalized traffic audit and SEO action plan tailored to your Squarespace site.