From an outdated site to a modern powerhouse, Mountaineering’s new website drove a 33% increase in raw revenue, thanks to a stronger web presence and higher conversions.

Client Mountaineering

Sector Outdoor Equipment & Retail

Duration 5 weeks

Mountaineering, a trusted local shop specializing in outdoor equipment, had a passion for adventure and quality gear—but their outdated website wasn’t keeping up. Visitors struggled to navigate the site, and its dated design was eroding trust. They needed a fresh, professional online presence that reflected their reputation and love for the outdoors.

Revitalizing trust and adventure Before working together, Mountaineering’s website was falling short in showcasing their expertise and gear. Customers were clicking away before exploring their offerings. I stepped in to craft a modern, user-friendly site that reestablished their authority and connected with their audience.

An online hub for explorers By collaborating closely with the team, I built a website that combines rugged aesthetics with sleek functionality. The new design highlights their gear, expertise, and commitment to adventure, ensuring visitors can trust Mountaineering to fuel their next great journey.

How we made it happen

01: Discovery We kicked off with a detailed discussion to understand Mountaineering’s goals, target audience, and brand identity. Together, we outlined the key features needed for the new site.

02: Development The new design prioritized trust and usability. Bold imagery of outdoor adventures, clear navigation, and detailed product pages helped rebuild confidence in the brand. SEO-optimized content and a clean layout ensured customers could easily find the gear they needed.

03: Handover After launch, I provided the Mountaineering team with training to keep their site updated, ensuring their customers always have the latest information and product offerings.

Mountaineering’s revamped website now inspires confidence and excitement, transforming casual visitors into loyal adventurers. This redesign not only restored trust in the brand but also delivered real financial impact, driving a 33% increase in raw revenue by improving visibility and conversions.

Ready to take your website to the summit? Let’s get started today!